08 November 2018 | Senza categoria
Science and running: PharmaNutra confirmed its role as Official Sponsor of the Asics Firenze Marathon 2018
After the success of the Cetilar® Pisa Half Marathon 2018, PharmaNutra is getting ready to live as a protagonist another major event in running camp through the consolidated partnership with Asics Firenze Marathon. In fact, this year PharmaNutra will be once again the Official Sponsor of the Florence’s Marathon thanks to the Cetilar® brand.
Now in its 35th edition, the Asics Firenze Marathon 2018 is scheduled for Sunday 25th November, starting at 8:30 in Piazza Duomo. The Florence’s Marathon remains one of the most important events of the running season, as well as an event able to involve the whole city. Last year only the competitive race exceeded 10.000 runners.
Great crowds are also awaited for the new Expo|erience, which will be set up at the Stazione Leopolda on Friday 23rd and Saturday 24th November, from 9:30 am to 8:00 pm, with free entrance. A true fitness and wellness fair, dedicated to the latest and new trends in terms of technical equipment, clothing, nutrition, running and wellness. Cetilar® will be present at the Expo with its own stand where it will be possible to discover all the PharmaNutra products dedicated to runners and athletes. In addition, on Saturday, a physiotherapist expert will be there to make advices and demonstrations about the use of Cetilar® for massages, the line of products based on Cetylated Esters that helps the joint and movement capacity in joint affections and contributes to the functional recovery following sports injuries.
The massage service will also be active on the day of the marathon, inside the Cetilar® pagoda set up in Piazza della Repubblica: from 8:00 to 15:00, eight professional physiotherapists will be free for the runners to perform therapeutic massages before and after the race.
A strong, qualified and direct presence in the field, which is one of the strengths of the Tuscan pharmaceutical company founded by the brothers Andrea and Roberto Lacorte. PharmaNutra has in fact always been very close to the world of sports, thanks to its numerous partnerships in the football, motorsport, running and basketball sectors.
On the occasion of the Asics Firenze Marathon 2018, the participants will be able to take advantage of the numerous and useful functions of the Cetilar Run app, created and developped by Calabughi Srl and available for IOS and Android devices. The Cetilar Run app is a useful and practical tool to get the best out of the event and take advantage of the services offered by PharmaNutra.