Cetilar® obtains Play Sure Doping Free certification and PharmaNutra launches a new advertising campaign
Published: 07 May 2020 08:37
The No Doping Life association assigns the Play Sure Doping Free stamp to Cetilar® and ApportAL® products, and the company is ready to invest in the brand with a new advertising campaign.
PharmaNutra obtains important acknowledgement for three of its products currently on the market: the Play Sure Doping Free certification granted by the no profit association No Doping Life in technical collaboration with Bureau Veritas Italia.
The Play Sure Doping Free stamp, based on a regulation by which companies adhering and complying with requirements are issued the certification, has been assigned to two Cetilar® brand products (Cetilar® Crema and Cetilar® Patch) and the food supplement ApportAL®.
With this certification, the No Doping Life association adds value to companies undertaking to promote clean sport, through a group of actions guaranteeing products with no substance considered potentially “doping”. The purpose is to certify, through official acknowledgement and correct information, the quality of products that are not just for athletes, but also for all consumers wanting to make conscious health choices and avoid forbidden substances.
The acknowledgement comes at a special time when sport is at the centre of attention with physical open-air activity starting up again after a long lockdown period caused by the COVID-19 emergency. In this situation, the products of the Cetilar® line, studied to reduce painful joint and muscle symptoms, are a valid ally for all sport lovers wanting to avoid the risk of accidents and injuries. Furthermore, the company has just launched a new advertising campaign dedicated to Cetilar® Crema, currently broadcast on the Mediaset channels, with a media mix complete with ads appearing on the Wellness Mediamond circuit and on the main Italian publisher websites, digital Google Adwords, Display and YouTube campaigns.
“The Play Sure Doping Free certification is an important, new acknowledgement of our products’ effectiveness and quality. We have always worked closely with the sports world. We ourselves are enthusiastic sportsmen and partners of several important structures for different sports, from football to motor sport, from sailing to basket and volleyball. We have always been in the forefront in the battle against doping. It is just cheating, so something that goes completely against our company and personal values”, comments Roberto Lacorte, Vice President of the PharmaNutra S.p.A. Group.