04 November 2020 |

The campaign restarts for ApportAL® “Get ready!”

apportal - nuovo visual per la campagna di comunicazione nov-dic 2020

PharmaNutra launches a new TV, radio and digital campaign dedicated to the nutrition supplement ApportAL®.

ApportAL®, the innovative nutritional supplement containing an impressive 19 nutrients launched onto the market in September 2018, takes the stage again in an advertising campaign, which from today and for two months will be transmitted on TV and radio, as well as on all main digital media. The attentive plan will contribute to renewing online and offline awareness of ApportAL® on a national scale. The campaign on the television networks Rai, Mediaset and SKY, broadcast from Wednesday 4 November, will be supported with digital actions, the core of which will be the website ApportAL.it.
Following this, in December, the schedule will see radio spots, to be aired on the channels 105, R101, Virgin Radio and Subasio.

ApportAL® is the first nutritional supplement to combines the properties of 5 minerals (iron, selenium, zinc, iodine, magnesium), as well as vitamins, amino acids and vegetable extracts. All the minerals present in ApportAL® have been strengthened thanks to the Sucrosomial® Technology, thus creating a complete product featuring nutrients that boost the immune system, metabolism and energy, muscle function, while reducing tiredness and fatigue.

«Our company is experiencing a very special, but also delicate, moment. Only yesterday we launched a new product in the range Cetilar®, the new Cetilar® Tape with menthol, and we are preparing for our transfer from the AIM market to the STAR segment of the MTA market, controlled by Borsa Italiana. It is therefore essential to reinforce investments also in commercial and communications activities. ApportAL® is a complete nutritional supplement, which in just one sachet contains the best of our technology and innovation», commented Roberto Lacorte, Vice-President of the PharmaNutra Group.